We have foreseen the use of Kinect for corporate plans and events and here is yet another but spectacularly brilliant use of the Kinect in product promotions. The upcoming 3d Movie, Ghost in the Shell: S.A.C. Solid State Society, was promoted by using the Kinect to immerse users in this interactive virtual environment. With the Kinect, users can use their bodies in order to engage in these fictional missions revolving around the Ghost in the Shell realm. This gives the user an idea of what to expect in the movie as well as be intrigued with the visual display that they can see in the move itself. This corporate move is a testament to the features and benefits that the Kinect can give various industries. And for these multi-national and money-making firms, the top management have to keep an eye out for the latest Kinect hacks from the community that they can use in the future.
Here is a description of the promotional gimmick:
“Kamakura-based Kayac has put Microsoft’s Kinect peripheral to unique use for an upcoming interactive exhibit that will help promote the upcoming Ghost in the Shell: S.A.C. Solid State Society 3D movie.
The exhibit recreates the world of Stand Alone Complex by projecting images on surrounding walls. Players take part in missions where they support a Tachikoma mech.”
Read the full article about the Kinect S.A.C. Promotion here.
