Today’s hack features an innovative use of the Microsoft Kinect’s depth-sensing cameras, large-scale projection, and sound design to create a seamless 16-foot-wide gaming environment for visitors of the World of Coca-Cola museum in Atlanta, GA. The display allows fans of the world’s favorite beverage to enter a vault that will give them a glimpse into Coca-Cola’s secret history:

“As they step through the huge vault door at the World of Coca-Cola, visitors are transported into a tale about the most famous and mysterious trade secret in history—the secret formula of Coca-Cola. Second Story, along with partners Donna Lawrence Productions and Gallagher & Associates, crafted a compelling narrative experience to delight and surprise visitors and challenge their ideas about what is fiction and what is truth about the secret formula. Second Story conceived of media and design strategies flowing from the two aspects of the secret formula: the secrecy and mystery surrounding it, and the fun that comes from simply enjoying the product. This concept fueled the design and development of twelve media experiences that help deliver the visitor toward the exhibit’s cinematic climax.”

The display has garnered quite a few rewards and recongnition so make sure to check it out if you have a chance to swing by the World of Coca-Cola. For the rest, we’ve got the next best thing — a chance to check it out via the official project website.


Visit Project Website


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